INSTAGRAM STORY IDEAS-TO ENGAGE YOUR FOLLOWERS...

 INSTAGRAM STORY IDEAS

1. Promote blog posts

Your brand’s Instagram Story is a perfect place to promote your blog’s latest article.

When coupled with the “Swipe Up” feature, you’ll be able to send users straight to post instead of referring them to the link in your bio. This is perfect for generating leads with a brand new avenue of traffic to your blog posts.

Unfortunately, the Swipe Up feature is currently only available to business accounts with 10,000 or more followers.

2. Promote Instagram posts

Instagram Stories are a great place to share your latest post to all of your followers. After all, you can’t really predict what posts your followers will see on their feed — but you can make sure that all your Story followers see that you have a new post.

Just take a screenshot of your Instagram post or feed and obscure the image. That way you tease the post for your followers.

10. Use the question sticker

Another great way to engage followers is by using Instagram’s question sticker. This allows you to pose a question to your followers (like the poll sticker) but they can answer with anything they want.

You can then share the answer on your Story. This is great for building engagement and having a little fun with your followers.

With the question sticker, you can crowdsource new ideas for content, quiz your readers on different topics, or take requests for your impromptu piano concert.

3. Share follower DMs

Source: @ramit

You don’t need to use the question sticker to share responses from followers. You can simply take a screenshot of their DMs to you and share that on your Instagram Story.

This is great when you get a good testimonial for your product, service, or business in general.

For example, whenever Ramit Sethi receives a great testimonial from his readers on Instagram, he’s quick to take a screenshot of it and share it on his Instagram Story. This gives his brand the social proof and helps encourage other followers to do the same.

4. Tutorials and how tos

Great marketing is all about providing valuable and informative content for your followers.

What better way to inform your followers than by teaching them something new via a tutorial? Your Instagram Story is the perfect platform for quick tips and actionable advice.

Great examples of this are the popular makeup tutorials led by beauty bloggers and influencers (see above). It’s a great way to engage with followers and give them great advice they can use in their day-to-day lives.

And when coupled with a before and after Instagram post, you can create a really cool Story—which brings us to …

5. Before and after

A before and after Instagram post shows something before a change and then what it looks like after.

This can cover a wide range reveals, such as the way your logo has changed since finding your business, the number of employees you have had over the years, or how your products have changed.

If you perform a service for clients, you can showcase how your service changed your client over time. In the post above, cosmetic dermatologist Morgan Naylor showcases how her client looked before and after lip filler.

6. Share a quote

This one is simple: Share a quote you like to your Instagram Story. It can be motivational, thought-provoking, funny, or some combination of all those things!

As long as it fits your brand and you think your followers will appreciate it, any quote can be fair game for your Story.

Pro tip: Post a motivational quote in the morning with hashtag #morningmotivation.

This is an incredibly popular hashtag that many people follow. Using it will increase your discoverability and help you draw in new followers — double win!

7. Countdown to an event

Another great sticker you can use is the countdown sticker.

Set the sticker to countdown to an event (right down to the second). Customize it with a title to let your followers know what you’re counting down to.

Some ideas on what to count down to:

• The release of a new product
• An upcoming sale
• Your brand’s anniversary
• A reminder about holidays like Christmas, Mother’s Day, or Father’s Day (i.e., holidays where customers should remember to buy gifts)
• New store openings
• Contest close dates
• New employees starting

One great feature of this sticker is the fact that your followers can tap the sticker on your Story and set an alert for when the countdown is finished. They can even share the countdown with their followers.

8. #TBT

#TBT, or #ThrowbackThursday is the incredibly popular hashtag all about nostalgia and “throwing back” to past memories. That makes it perfect Instagram Story fodder for your followers.

It’s simple. Take a photo from your brand’s past and share it on your Instagram Story with the hashtag #TBT or #ThrowbackThursday. This can be a fun way to showcase where your brand came from and see how much it has grown over the years.

Some examples:

• Physical location
• Number of employees
• Your logo
• Milestones
• Your products

• 9.Give your audience a mind break with a puzzle

  We’re often so busy in our lives, rushing from one thing to another that self-care routines can be relegated to the back burner. Instead of posting the usual photo, create one that makes your audience pause and think a little.

tip- Don’t want to put effort into creating a puzzle? Remind your audience to take quick breaks instead via slow breathing exercises or a 5-second video with soothing music. Whatever you choose, the idea is to make your audience pause in the scroll or taps.

10.Broadcast instructional Live videos

There are so many ways to approach a Live video and it’s really up to you on what the best fit is for your brand. The most common Live video approaches include broadcasting events and conducting interviews. Change up expectations by doing an instructional Live video. The interactive how-to video allows you to answer questions from the answer, too.

Pro tip: Make sure you have someone else behind the phone who can read through comments and questions. If you have an active account, a second person would come in very handy for moderation.

11. Use your brand fonts and colors

Keep everything you create on brand. Even your Instagram Stories.

This means you want to have your brand kit ready to go with your color hex codes, your fonts, your logo and more.

Incorporating your brand fonts and colors helps with brand recognition when your followers are simply scrolling through their stories. They’ll see one of your graphics and automatically know it belongs to your company, without even having to see your username

12. Take boomerangs

Boomerang is an Instagram-owned app that has been incorporated directly into their Stories. Users can easily access it by opening the Stories camera and navigating to the option directly to the right.

A boomerang is a quick 1-2 second clip that loops and can be a fun way to create content. Use this instead of taking photos every now and then to add some personality into your Stories.

13. Add a text shadow

Get creative with Instagram’s in-app design assets. You can add a text shadow right in the Stories creation dashboard by adding two different colored layers of the same text.

Simply type out your text in either a lighter or darker shade and place it where you want it to sit on your Story. Then do the exact same thing with your primary shade, placing it overtop the shadow at a slight angle.

This gives you a fun way to add text overtop a photo or video that you took right in the app, making it quick and easy to design your Instagram Stories before publishing.

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